Content marketing plays a crucial role in a comprehensive SEO strategy. By creating high-quality and relevant content, you can attract and engage your target audience, which can lead to increased website traffic, improved search engine rankings, and ultimately, more conversions. Quality content can also help establish your website as an authority in your industry, which can further improve your SEO performance. Additionally, content marketing can support your link-building efforts, as high-quality content is more likely to attract links from other websites. Overall, a strong content marketing strategy is an essential component of any successful SEO campaign and should be integrated into your overall digital marketing plan.